The German company Henkel Adhesive Technologies approached Folkstudion with a brand identity project to craft and roll out a new visual expression. Which we did. Hundreds of sketches and lots of ideas and image productions in both Sweden and Germany resulted in Henkel’s updated brand-guidelines and a first batch of images. We looked at adding a fresh but recognisable look, full of warm and colourful real-life moments appealing to both business and end consumers.